Press release9/16/2021

Bugatti partners with GilletteLabs to launch Special Edition Heated Razor

Molsheim

Bugattis performance, revolutionary design, and unrivalled quality is transferred into the world of shaving.

Prof. Dr. Ferdinand Karl Piëch was the driving force behind one of the most audacious automotive projects in history: the Bugatti Veyron 16.4. Today, on April 17, we celebrate the birthday of this remarkable visionary.

With the Veyron, Ferdinand Karl Piëch made his ambition clear: deliver the extraordinary, the unsurpassed, the ultimate.

In 1997, while on a train between Tokyo and Nagoya, Ferdinand K. Piëch sketched an idea on the back of an envelope – a vision that would lay the foundation for the legendary W16 and ultimately change the automotive world.

As in previous Bugatti models, the Tourbillon's engine is always visible and is a work of art in its own right.

The naturally aspirated V16 engine alone produces 1,000 HP at 9,000 rpm and delivers 900 Nm of torque.

The 8.3-liter naturally aspirated V16 engine is a completely new innovation and has been specifically designed to meet the extreme requirements of Bugatti's new hyper sports car.

The new mechanical powertrain of the Tourbillon is unique in the automotive world with a length of almost one meter.

The plenum, a critical component in any naturally aspirated engine, became a key point of the design process as Bugatti worked to achieve the perfect balance between performance and aesthetics.

The new mechanical heart of the Bugatti Tourbillon is handcrafted by the world-renowned engine specialists at Cosworth.

Episode 7 of ‘A New Era’ takes viewers through a significant milestone in the development of Bugatti's new V16 engine.

Countless test-runs on Cosworth's engine dynos helped the team to better understand the performance characteristics, sound quality, and overall behavior of the new engine.

Unlike conventional early-stage testing, which often begins with the construction of a single-cylinder prototype engine, Bugatti took a more ambitious approach and built an initial test engine with four cylinders.

Marco Arnoletti, Powertrain Chief Engineer at Bugatti Rimac, and Emilio Scervo, CTO of Bugatti Rimac, reflect on the history of the new naturally aspirated V16 engine.

Excellence through continuous learning. Ongoing technical training ensures every Bugatti Service Partner upholds the marque’s exacting standards.

Service Partners together with the Bugatti team in front of the Château Saint-Jean, Molsheim. A moment of pride and tradition as the service teams gather at the historic home of Bugatti for the Bugatti Customer Service Accreditation Training.

Sharing the Bugatti ethos. Dedication to craftsmanship, innovation, and attention to detail — the foundation of every Bugatti service interaction.

Hendrik Malinowksi, Managing Director at Bugatti, exchanging ideas at Château Saint-Jean during the welcoming in the Château Saint-Jean. Celebrating collaboration and commitment to continuous improvement in aftersales service.

BUGATTI Greenwich – Regional Service Partner of the Year. Recognized for outstanding service delivery and commitment to Bugatti’s core values in North America.

Bugatti Vienna – Most Improved Service Partner of 2024. A team driven by excellence, pictured with one of Bugatti's engineering masterpieces, the Bugatti Veyron 16.4 Super Sport World Record Edition.

The Bugatti Service Excellence Award 2024 – A symbol of precision, dedication, and the pursuit of perfection, awarded only to those who meet the highest standards of service.

Alexis Ploix, Director of After Sales and Customer Service, introducing the attendees to the home of the marque. Sharing insights and strategy to uphold the unmatched customer service experience.

Bugatti UAE – Global Service Partner of the Year 2024. Honored with the top accolade for setting the benchmark in customer service and operational excellence worldwide.

Power is in the small details. Hands-on expertise reflects the commitment to delivering a customer experience that’s as refined as the vehicles themselves.

Bugatti Zurich – Regional Service Partner of the Year, celebrating exceptional performance and customer service excellence in the European region.

Frank Heyl, Director of Design at Bugatti, and Jan Schmid, Chief Designer Exterior and Head of the Berlin Studio.

The new Bugatti Design Studio in Berlin is a creative space that fosters and inspires the talents of designers.

Exterior design, color and trim, and 3D modeling are the main disciplines of the Berlin design team.

Bugatti designers are using cutting-edge technologies such as virtual reality to develop the next generation of hyper sports cars.

Bugatti customers and designers have access to a virtually unlimited range of colors.

The new Bugatti Design Studio in the listed E-Werk building pays homage to the long tradition that has shaped Bugatti for more than 115 years.

A 1,100 square-meter studio was created in an industrial building of purist beauty that has stood the test of time and still reflects this today.

The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.

The four concept studies – EB 118, EB 218, EB 18/3 Chiron and EB 18/4 Veyron –immortalised in 2000 in the historic gardens of Herrenhäuser near Hanover.

The EB 118, designed by Giorgetto Giugiaro, was unveiled at the Paris Motor Show in October 1998 and marks the first milestone on the path to the Bugatti Veyron 16.4.

The Art Deco-inspired interior of the EB 218 set new standards in luxury, comfort, and craftsmanship.

Unveiled in September 1999, the EB 18/3 Chiron embodied Bugatti's first vision of a modern super sports car.

Ferdinand Piëch’s vision of a W18 engine became reality. The 555-horsepower all-wheel-drive W18 served as the foundation for all four design studies and could be admired openly from the outside for the first time in the EB 18/3 Chiron.

The EB 18/4 Veyron, presented in Tokyo in 1999, embodied a new stylistic direction under the leadership of Hartmut Warkuß. The design was penned by the young designer Jozef Kabaň.

Each concept was defined by exceptional creativity and unparalleled technical ambition, speaking its own design language – from the Grand Tourer to the luxury sedan, all the way to the mid-engine sports car.

Not only in the exterior of the EB 18/4 Veyron are some features of the later production version of the Veyron 16.4 clearly visible, but the interior also reflects many design elements that would define the final Veyron.

Ferdinand K. Piëch pursued the vision of creating a vehicle capable of reaching 400 km/h – without compromising on comfort, elegance, or usability. The four concept studies served as crucial stepping stones on the path to turning this vision into reality.

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Today, GilletteLabs, the premium innovation division of Gillette (NYSE: PG) announces the forging of an exciting new partnership with Bugatti, creator of the world’s ultimate hyper sports cars, to launch a Special Edition Heated Razor. The GilletteLabs | Bugatti Special Edition Heated Razor combines the forces of two world-class innovators – one of luxury grooming and the other at the cutting-edge of automotive engineering and design – to make every shaving experience exceptional. Bugatti’s philosophy of quality, precision and power is embodied by the Special Edition Heated Razor while delivering a hot towel, sensorial, experience at home.

“We are thrilled to be working with Bugatti – a marque universally renowned for its state-of-the-art automobiles. This collaboration is rooted in a shared passion for quality and sector-defining performance,” said Gary Coombe, CEO, P&G Grooming. “Just as each Bugatti embodies the incomparable driving experience, this ultra-precise razor was developed not just to shave, but to create the utmost luxury at-home shaving experience.”

The GilletteLabs | Bugatti Special Edition Heated Razor fuses award-winning technology with sophisticated design. With the push of a button, the Special Edition Heated Razor activates and delivers instant soothing warmth for a noticeably more comfortable shave and sensorial experience. Introduced in 2018 and recognized at its debut as one of the smartest inventions of the year by Time Magazine, this completely updated version takes the first-of-its-kind razor into another dimension.

The new GilletteLabs | Bugatti Special Edition Heated Razor is finished in Bugatti Agile Bleu, once the legendary French racing color reinterpreted for the Chiron Pur Sport – the most agile Chiron ever crafted at Bugatti’s Atelier in Molsheim, France. The handle features the legendary Bugatti Macaron – the emblem that has symbolized the pioneering brand for over 110 years. Aesthetically designed, the premium-grade aluminum-zinc handle defines the razor’s composition and appearance - inspired by the innovative lightweight materials of anodized aluminum and titanium molding the interior design of the Bugatti Chiron Pur Sport.

"Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivalled quality. GilletteLabs shares these very same values.” said Wiebke Ståhl, Managing Director at Bugatti International. "We are therefore delighted to be working with the world's leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: “If comparable, it is no longer Bugatti.”

Gillette and Bugatti have a long history of revolutionary advancements in their industry. In 1901, Gillette released the first system razor – a two-piece safety razor – and continues to set the standard for grooming innovation with the world’s first Heated Razor. Bugatti, founded in 1909, transformed automotive engineering and the world of motorsport. To this day, Ettore Bugatti is celebrated for his visionary designs, and passion for innovation and craftsmanship.

The GilletteLabs | Bugatti Special Edition Heated Razor set includes the Heated Razor, magnetic wireless charging dock, two blades refill, co-branded custom cleaning cloth, and Smart plug. The Special Edition Heated Razor will launch across select markets starting September 2021.

About Gillette

For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

About GilletteLabs

GilletteLabs is Gillette’s premium division that seeks to create beautiful, tech inspired, devices that fuse beautiful form and reimagined function. Products are designed to delight, elevate, and transform the grooming experience we currently know into one that’s unexpectedly enjoyable and luxurious.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Bugatti

Bugatti Automobiles S.A.S has remained at the pinnacle of the automotive history for over 110 years. Company founder Ettore Bugatti and his son Jean created highly advanced, powerful and incredibly successful automobiles of the highest quality and engineering excellence in Molsheim, France. Their designs and constructions were a perfect symphony of art and technology. To this day, Bugatti’s vehicles remain beyond compare. As company founder Ettore Bugatti put it: “If comparable, it is no longer Bugatti”.

Handcrafted at Bugatti’s Atelier at its global headquarters in Molsheim, France, the marque’s range of hyper sports cars and highly exclusive few-of models sit at the pinnacle of automotive performance, design and luxury. The Chiron is the fastest, most powerful, and exclusive production hyper sports car in Bugatti’s history. Its sophisticated design, innovative technology, and iconic, performance-oriented form make it a unique masterpiece of art, form and technique, that pushes boundaries beyond imagination. www.bugatti.com

Bugatti Communications Contact: Nicole Auger E-Mail: nicole.auger@bugatti.com

Nike Communications Contact: Richard Gallo E-Mail: rgallo@nikecomm.com

Gillette Contact: Ahmed Rizk E-Mail: rizk.aa@pg.com