Press release10/8/2012

Bugatti launches official social media channels and mobile app

Molsheim

Prof. Dr. Ferdinand Karl Piëch was the driving force behind one of the most audacious automotive projects in history: the Bugatti Veyron 16.4. Today, on April 17, we celebrate the birthday of this remarkable visionary.

With the Veyron, Ferdinand Karl Piëch made his ambition clear: deliver the extraordinary, the unsurpassed, the ultimate.

In 1997, while on a train between Tokyo and Nagoya, Ferdinand K. Piëch sketched an idea on the back of an envelope – a vision that would lay the foundation for the legendary W16 and ultimately change the automotive world.

As in previous Bugatti models, the Tourbillon's engine is always visible and is a work of art in its own right.

The naturally aspirated V16 engine alone produces 1,000 HP at 9,000 rpm and delivers 900 Nm of torque.

The 8.3-liter naturally aspirated V16 engine is a completely new innovation and has been specifically designed to meet the extreme requirements of Bugatti's new hyper sports car.

The new mechanical powertrain of the Tourbillon is unique in the automotive world with a length of almost one meter.

The plenum, a critical component in any naturally aspirated engine, became a key point of the design process as Bugatti worked to achieve the perfect balance between performance and aesthetics.

The new mechanical heart of the Bugatti Tourbillon is handcrafted by the world-renowned engine specialists at Cosworth.

Episode 7 of ‘A New Era’ takes viewers through a significant milestone in the development of Bugatti's new V16 engine.

Countless test-runs on Cosworth's engine dynos helped the team to better understand the performance characteristics, sound quality, and overall behavior of the new engine.

Unlike conventional early-stage testing, which often begins with the construction of a single-cylinder prototype engine, Bugatti took a more ambitious approach and built an initial test engine with four cylinders.

Marco Arnoletti, Powertrain Chief Engineer at Bugatti Rimac, and Emilio Scervo, CTO of Bugatti Rimac, reflect on the history of the new naturally aspirated V16 engine.

Excellence through continuous learning. Ongoing technical training ensures every Bugatti Service Partner upholds the marque’s exacting standards.

Service Partners together with the Bugatti team in front of the Château Saint-Jean, Molsheim. A moment of pride and tradition as the service teams gather at the historic home of Bugatti for the Bugatti Customer Service Accreditation Training.

Sharing the Bugatti ethos. Dedication to craftsmanship, innovation, and attention to detail — the foundation of every Bugatti service interaction.

Hendrik Malinowksi, Managing Director at Bugatti, exchanging ideas at Château Saint-Jean during the welcoming in the Château Saint-Jean. Celebrating collaboration and commitment to continuous improvement in aftersales service.

BUGATTI Greenwich – Regional Service Partner of the Year. Recognized for outstanding service delivery and commitment to Bugatti’s core values in North America.

Bugatti Vienna – Most Improved Service Partner of 2024. A team driven by excellence, pictured with one of Bugatti's engineering masterpieces, the Bugatti Veyron 16.4 Super Sport World Record Edition.

The Bugatti Service Excellence Award 2024 – A symbol of precision, dedication, and the pursuit of perfection, awarded only to those who meet the highest standards of service.

Alexis Ploix, Director of After Sales and Customer Service, introducing the attendees to the home of the marque. Sharing insights and strategy to uphold the unmatched customer service experience.

Bugatti UAE – Global Service Partner of the Year 2024. Honored with the top accolade for setting the benchmark in customer service and operational excellence worldwide.

Power is in the small details. Hands-on expertise reflects the commitment to delivering a customer experience that’s as refined as the vehicles themselves.

Bugatti Zurich – Regional Service Partner of the Year, celebrating exceptional performance and customer service excellence in the European region.

Frank Heyl, Director of Design at Bugatti, and Jan Schmid, Chief Designer Exterior and Head of the Berlin Studio.

The new Bugatti Design Studio in Berlin is a creative space that fosters and inspires the talents of designers.

Exterior design, color and trim, and 3D modeling are the main disciplines of the Berlin design team.

Bugatti designers are using cutting-edge technologies such as virtual reality to develop the next generation of hyper sports cars.

Bugatti customers and designers have access to a virtually unlimited range of colors.

The new Bugatti Design Studio in the listed E-Werk building pays homage to the long tradition that has shaped Bugatti for more than 115 years.

A 1,100 square-meter studio was created in an industrial building of purist beauty that has stood the test of time and still reflects this today.

The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.

The four concept studies – EB 118, EB 218, EB 18/3 Chiron and EB 18/4 Veyron –immortalised in 2000 in the historic gardens of Herrenhäuser near Hanover.

The EB 118, designed by Giorgetto Giugiaro, was unveiled at the Paris Motor Show in October 1998 and marks the first milestone on the path to the Bugatti Veyron 16.4.

The Art Deco-inspired interior of the EB 218 set new standards in luxury, comfort, and craftsmanship.

Unveiled in September 1999, the EB 18/3 Chiron embodied Bugatti's first vision of a modern super sports car.

Ferdinand Piëch’s vision of a W18 engine became reality. The 555-horsepower all-wheel-drive W18 served as the foundation for all four design studies and could be admired openly from the outside for the first time in the EB 18/3 Chiron.

The EB 18/4 Veyron, presented in Tokyo in 1999, embodied a new stylistic direction under the leadership of Hartmut Warkuß. The design was penned by the young designer Jozef Kabaň.

Each concept was defined by exceptional creativity and unparalleled technical ambition, speaking its own design language – from the Grand Tourer to the luxury sedan, all the way to the mid-engine sports car.

Not only in the exterior of the EB 18/4 Veyron are some features of the later production version of the Veyron 16.4 clearly visible, but the interior also reflects many design elements that would define the final Veyron.

Ferdinand K. Piëch pursued the vision of creating a vehicle capable of reaching 400 km/h – without compromising on comfort, elegance, or usability. The four concept studies served as crucial stepping stones on the path to turning this vision into reality.

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With such a large, self-established and extremely active fan community on social media (first count resulted in more than 500,000 fans on Facebook, 130,000 images on Flickr and more that 700,000 videos on Youtube), Bugatti has decided to approach its fans by establishing its own official online presence on the most popular social media sites.

Dr. Stefan Brungs, Managing Director of Marketing, Sales and Customer Service said, "We owe this to our fans, clients and employees. Communicating via social media has become as normal as using cell phones. So we have to provide them with the latest news on Bugatti in these media channels."

www.facebook.com/Bugatti

The Bugatti Facebook page provides detailed information on the brand’s history as well as on Bugatti’s latest activities and participation in key automotive events. Fans will be provided with photos of Bugatti models in various locations around the world: from Rome and Cannes to Napa Valley and L.A., Qatar and Dubai. Special highlights are the stunning automotive piece of art, the Bugatti Veyron 16.4 Grand Sport L’Or Blanc developed together with the Koenigliche Porzellanmanufaktur in Berlin and the Bugatti Veyron 16.4 Super Sport, with which Bugatti’s Pilote Officiel Pierre-Henri Raphanel set a new land speed record with 431, 072 km/h in June 2010. Since this spring Bugatti also offers a 1,200hp version of the roadster: the Grand Sport Vitesse, which premiered at Geneva Autoshow 2012. In the following months first Bugatti customers test-drove the Vitesse and then the international media. The Vitesse "Le Ciel Californien" in a unique Bianco and New Light Blue colour scheme generated a lot of attention in August, when it was presented at the world's most important Concours d'Elegance in Pebble Beach. The colour combination has been inspired by the formerly successful GrandPrix car Type 37A owned by the US Talkmaster Jay Leno. The vehicle was instantly sold, but was shown once again at the Volkswagen Group Night in Paris due to the great interest by the media.

www.twitter.com/Bugatti

Through this channel Bugatti will regularly tweet updates and imagery from key events together with the latest news about major automotive events and test-drives with the car as well as other Bugattisti activities.

www.youtube.com/Bugatti

The Official YouTube channel carries videos featuring the brand and its unique products. It specifically showcases videos from auto shows, driving experiences and other Veyron activities by fans and owners and everyone interested in the brand.

www.flickr.com/Bugatti

On the Flickr channel Bugatti has set up photo albums and - galleries featuring historic and modern models from the birth of the brand to the present day. Visitors and Bugatti fans can easily navigate through the different topics, photo albums and events. The service also offers the possibility to geo-locate photos showing where the Bugatti was photographed in different parts of the world.

Bugatti Auto-Quartett App itunes.apple.com/us/app/bugatti-auto-quartett/id516502688 The Bugatti Auto-Quartett is comparable to the card game Top Trumps, and allows contestants to send the brand’s legendary sports cars into a multi-round competition in an effort to find the most powerful Bugatti to date. On both, iPad or iPhone, platforms, this classic card game allows historic sport coupés to go head-to-head against the world's fastest Veyron sports cars. The Bugatti Auto-Quartett also features cars no longer in production but considered to be living legends in the automotive world. It is available for free on the Apple App store and can be played offline.