Press release11/28/2022

The W16 Mistral heads to Riyadh during Middle East tour

The W16 Mistral heads to Riyadh during Middle East tour
W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

Molsheim

Following its Middle East debut in the United Arab Emirates, W16 Mistral’s next journey takes it to Riyadh. The incomparable roadster tours the sights of the capital of the Kingdom of Saudi Arabia ahead of an exclusive preview event at the Bugatti Riyadh showroom.

The Bugatti W16 Mistral’s first appearance in Saudi Arabia was in Riyadh.
The Bugatti W16 Mistral in front of the Ritz Carlton hotel in Riyadh.
The Bugatti W16 Mistral’s first appearance in Saudi Arabia was in Riyadh.
For its tour in Saudi Arabia, Bugatti W16 Mistral’s first stop was the King Abdullah Financial District.
Bugatti’s ultimate roadster, the W16 Mistral, headed to the King Abdullah Financial District for its first stop in its Saudi Arabia tour.
Bugatti’s ultimate roadster, the W16 Mistral, headed to the King Abdullah Financial District for its first stop in its Saudi Arabia tour.
For its tour in Saudi Arabia, Bugatti W16 Mistral’s first stop was the King Abdullah Financial District.
For its tour in Saudi Arabia, Bugatti W16 Mistral’s first stop was the King Abdullah Financial District.
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While in the thrilling Saudi capital, W16 Mistral’s first stop was the King Abdullah Financial District, an area of towering buildings structured around a natural green riverbed, known in Arabic as a ‘wadi’. The surroundings perfectly embody the philosophy of the W16 Mistral1 where past meets the future; the ‘X’-shaped taillights hint at the future of Bugatti design, while the black and yellow-themed interior pays homage to the favored colors of the company’s founder, Ettore Bugatti.

From the modern metropolis to the elegant setting of the Ritz Carlton Riyadh, the W16 Mistral explored the many identities of the city. With the hotel’s ochre facades and verdant gardens, filled with ancient olive trees from Lebanon, it provided a perfect backdrop – reminiscent of grand Arabian residences – for the timeless elegance of the W16 Mistral. This elegant roadster introduces an entirely new vision for Bugatti design, led by a new wider, deeper and more three-dimensional horseshoe grille, as well as a completely reinterpreted open-air Bugatti C-line, which wraps around the side air intake. It now connects into the top edge of the side windows and then three-dimensionally transforms across the top edge of the windscreen.

Named after a one-of-a-kind wind that heralds the new seasons in southern France, the supremely powerful 1,600 PS W16 quad-turbo Bugatti W16 Mistral is a final roadgoing swansong for the W16 engine. It blends incomparable levels of performance with a timeless design that is both recognizable in its modernity but also in its homage to a long lineage of Bugatti roadsters.

W16 Mistral’s last stop will be the Bugatti Riyadh showroom, which is operated by SAMACO Automotive – Bugatti’s official partner in the Kingdom of Saudi Arabia. The flagship site, one of the newest Bugatti showrooms in the world, is located within one of Riyadh’s most sought-after districts. The showroom is set to host an exclusive preview event for select customers to experience first-hand the myriad bespoke details that set the W16 Mistral apart.

Kostas Psarris, Regional Director Middle East & Asia at Bugatti, said: “Saudi Arabia continues to grow as a vibrant hub for international trade, and as it grows so too does the enthusiasm for the hyper sports cars of Molsheim. For many years, the residents of the Kingdom have admired the incomparable heritage, craftsmanship and performance of Bugatti and we’re honored to be able to bring our ultimate roadster to the Kingdom for a rare glimpse at this incomparable car.”

Bugatti Riyadh was opened in 2021 in partnership with SAMACO Automotive to cater for the numerous Bugatti owners already in the Kingdom. Bugatti had previously hosted drive events in Saudi Arabia, as customers explored the dynamism of the Chiron Pur Sport2 on the coastal roads of Jeddah and the rolling horizons around the city of Riyadh. Bugatti also chose Saudi Arabia as the Middle Eastern location to debut the Chiron Sport3 ‘Les Legendes du Ciel’ – an exclusive edition paying homage to legendary French pilots central to Bugatti’s history and enduring legend. Bugatti first unveiled the W16 Mistral to the world at The Quail, A Motorsports Gathering during Monterey Car Week in the USA in August, before it then debuted in Europe at Chantilly Arts & Elegance. Bugatti’s latest hyper sports car has been touring the Middle East since then, with the Arabian Peninsula one of the most important regions in the world for Bugatti.

These visits give guests an exceptionally rare opportunity to catch a glimpse of the W16 Mistral, with all 99 examples – priced at 5 million euros (net) each – already secured by Bugatti customers.

Press Contact

Nicole AugerHead of Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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