Press release4/4/2023

The Asprey Bugatti Egg Collection

Molsheim

Bugatti and Asprey announce a limited-edition collection of precious metal objet eggs. Designed by Asprey Studio, the Royale Edition of the new Asprey Bugatti Egg Collection brings together timeless creations of the Bugatti family with Asprey’s heritage and craftsmanship.

The eggshell of the Royale Edition of the Asprey Bugatti Egg Collection is made from carbon fiber.
The Royale Edition is encased within a sterling silver diamond lattice intricately weaved together with craftsmanship and precision.
The surface of the egg displays a “Dancing Elephant” motif, recreated in perfect detail from the famous Rembrandt Bugatti sculpture.
The Asprey Bugatti Egg Collection is intricately crafted into the perfect egg shape.
The curved base echoes Asprey’s heritage in jewelry designs as well as the ornate furniture designs of Ettore’s father, Carlo Bugatti.
The physical Asprey Bugatti Egg Collection is linked to a NFT generative artwork in Bitcoin.
6 of 6 images are displayed

Carlo Bugatti, Ettore Bugatti’s father, once said: “The purest perfect shape of nature is the egg.” These words inspired the next evolution of a partnership between Bugatti and Asprey that began in early 2022, allowing the luxury brands to work in both the physical and digital realm. The limited-edition collections are backed by blockchain and created by using Asprey Studio’s cutting-edge production techniques and materials. The Asprey Bugatti Egg Collection will be produced both as physical objet and NFT generative artwork. It will be the first ever collection by two luxury brands using a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.

The Royale Edition of the Asprey Bugatti Egg Collection echoes not only Carlo’s musings, but also Bugatti’s distinctive horseshoe grille, which was designed by Ettore in honor of his father’s love of flowing curved shapes, like the egg.

The eggshell of the Royale Edition, made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process, is completely free from disproportion or imperfection. It’s encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and echoing Asprey’s heritage in jewelry as well as the ornate furniture designs of Carlo Bugatti and the Art Nouveau, an era significant to both brands.

The surface of the egg itself displays a “Dancing Elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. It was this work of art that adorned the bonnet of the Bugatti Type 41 Royale, renowned as the most luxurious car ever created. In order to recreate the sculpture in perfect detail, Asprey Studio travelled to the home of Bugatti in France to accurately 3D scan the bonnet mascot of one of the few remaining Type 41 Royale cars. The sculpture was then recreated in minute detail by Asprey’s expert silversmiths.

The intricate lattice and carbon fiber shell opens with a complex hinged diamond door to reveal a scene of the Chateau Saint Jean – the iconic home of Bugatti in Molsheim – in front of which is a sterling silver stylized Bugatti Type 41 Royale Esders, removable should the owner wish.

Ali Walker, Chief Creative Officer at Asprey Studio said: “We are proud to present the Asprey Bugatti Egg Collection, not only does this push the boundaries on a production level, but the generative art coded by our strategic partner and Bitcoin experts Metagood using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.”

Wiebke Ståhl, Managing Director at Bugatti International said: “Ettore Bugatti believed in aesthetic engineering, creating art out of each component of his vehicles. He saw the world through the eyes of an artist, taking inspiration from the work of his creative family. We maintain these values to this day at Bugatti, working closely with our partners like Asprey to create objet d’art in the vision of our founder. The creation of the Asprey Bugatti Egg Collection is a wonderful homage to our history and the creations of Ettore, designed with the pioneering spirit and attention to detail that led to his brand becoming revered throughout the world."

The collection will coincide with the opening of the Asprey Studio Gallery in Mayfair in April 2023.

To order or enquire please visit www.aspreybugatti.com.

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

          © 2024 Bugatti Automobiles S.A.S.