Press release4/18/2023

Monaco – a highly symbolic new home for Bugatti

Monaco – a highly symbolic new home for Bugatti
W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

Molsheim

The new Bugatti Monaco showroom recently opened its doors in the heart of the French Riviera in a very iconic location intimately linked to the brand’s motorsport history: on the road that transforms into part of the Formula One Grand Prix racetrack once a year in Spring.

The Bugatti Monaco showroom is located on the Formula 1 racetrack at the famous La Rascasse bend.
The W16 Mistral made its first appearance on the Côte d'Azur at the inauguration of the Bugatti showroom in Monaco.
The Bugatti Monaco showroom was created in partnership with the Segond Automobiles Group, which has been operating in the Principality of Monaco for over 35 years.
During the opening event of the new Monaco showroom, guests were able to discover in detail the new W16 Mistral, Bugatti's ultimate roadster.
The location of the new Bugatti Monaco showroom pays homage to the glorious past of the brand in motor racing.
The Car Collection of H.S.H. the Prince of Monaco welcomes La Voiture Noire, a Centodieci, a Divo, a Chiron Pur Sport “Grand Prix” and the W16 Mistral until April 28.
The Car Collection of H.S.H. the Prince of Monaco hosts an exhibition of Bugatti hyper sports cars among the most exclusive until April 28.
 A very exclusive selection of five Bugatti hyper sports cars can be discovered at the Car Collection of H.S.H. the Prince of Monaco until April 28.
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The brand’s all-new Monégasque home, right in the heart of one of the world’s most recognizable roads, lends itself to a unique setting entwining the Bugatti brand with the timeless beauty and history of Monaco, reviving a glorious historic past that inextricably linked Bugatti and Monaco forever.

No one can ignore that Monaco holds a very special place in the annals of Bugatti history. In fact, it was a Bugatti – the Type 35B driven by William Charles Frederick Grover – that won the very first Circuit de Monaco Grand Prix in 1929. And Bugatti’s legendary racing driver, Louis Chiron – who gave his name to the brand’s hyper sports car – was born in Monaco in 1899 and took first place at the Monaco Grand Prix in 1931. As a tribute to this rich legacy, the new showroom is housed on the Formula One Grand Prix racetrack in the famous La Rascasse corner near the celebrated Louis Chiron virage.

Selected guests were invited to celebrate the brand’s new flagship grand opening. They first discovered the new showroom where Bugatti’s ultimate roadster, the W16 Mistral¹, took center stage for its first appearance in the French Riviera and were then invited to visit the renowned Cars Collection of H.S.H. the Prince of Monaco located only 100 meters away from the venue. There, Bugatti guests had the opportunity to receive a personalized guided tour by the Director of the Collection, Valérie Closier, and to appreciate the finer details of a selection of Bugatti’s most exclusive cars: the one and only La Voiture Noire², one of the ten Centodieci³, a rare Divo⁴ and a very special Chiron Pur Sport⁵ “Grand Prix”. Those Bugatti creations, along with the W16 Mistral will be exhibited until May 2nd, offering a very unique opportunity to appreciate them together.

Hendrik Malinowski, Managing Director of Bugatti Automobiles, said: “Bugatti is a natural fit for the Principality of Monaco, delivering the unparalleled prestige, excellence and timeless luxury that the clientele of this region expects. We are delighted to open our new home in Monaco; these are the very streets that Bugatti made history on long-ago and we couldn’t imagine a better place to pay homage to our extraordinary heritage and connection to Monaco.”

The Bugatti Monaco showroom has been created in partnership with Segond Automobiles Group, which has been operating from the Principality of Monaco for over 35 years and established an incomparable customer service reputation.

Stéphane Colmart, Managing Director of Segond Automobiles Group, added: “The Bugatti Monaco showroom is in one of the most desirable European venues and is situated in one of the most iconic areas of the city. It is the ideal location from which to welcome customers into the world of Bugatti, a brand renowned for its racing successes and its world-leading craftsmanship. We are immeasurably proud to be part of the Bugatti network, with both the showroom and the after sales center, and are really excited to welcome guests to offer them the ultimate in design, convenience and luxury.”

The Bugatti experience is complemented by an all-new maintenance and servicing facility also overseen by Segond Automobiles. The French Riviera Bugatti Service Center is located next to Monaco and offers the talent of a highly specialized team of technicians, trained directly at the home of Bugatti in Molsheim. This new center upholds the high standards of care set out for Bugatti hyper sports cars, elevating the Bugatti ownership experience even further.

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

          © 2024 Bugatti Automobiles S.A.S.