Press release3/18/2019

Time to Say “Au Revoir”

Time to Say “Au Revoir”

Molsheim / Fleurier

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French hyper sports car manufacturer Bugatti and Swiss luxury watchmaker Parmigiani Fleurier have announced the end of their partnership. Parmigiani Fleurier had become an official licensing partner of Bugatti in 2004, marking the beginning of a successful and exceptionally long collaboration between the two luxury brands. From now on both brands will go separate ways in search of new business endeavors, but not without mutual respect and appreciation, proudly looking back on some of the highlights of Parmigiani Fleurier’s Bugatti line, and wishing each other the best of luck for the future.

“This partnership has been very special not because of the mere time of the collaboration, but because of the constant innovation and reinvention. To stay creative and successful over such a long time is quite remarkable”, explained Bugatti President Stephan Winkelmann. “Now we both agreed it was time to look for new stimuli, and we will make room for new partnerships. However, we want to thank Parmigiani Fleurier for these last 15 years. They will always stay part of the Bugatti history and we wish them all the best for their future endeavors.”

Davide Traxler, CEO of Parmigiani Fleurier, added: “We also would like to express our thanks to Bugatti for 15 years of fruitful partnership and the successes we achieved together. Indeed, the great collaboration we had inspired us many horological developments and mechanical wonders. Today, we are focusing on new watchmaking fields. We wish Bugatti all the best for its future projects.”

The partnership between Bugatti and Parmigiani Fleurier resulted in the creation of unique watchmaking timepieces, inspired by the modern-era Bugatti hyper sports cars and that have become especially coveted among fine watch collectors. The highlights of the collaboration are without any doubt following Parmigiani Fleurier exceptional timepieces: the Bugatti Type 370 inspired by the Bugatti Veyron 16.4, the Bugatti Super Sport inspired by the Bugatti Veyron 16.4 Grand Sport Vitesse, the Parmigiani for Bugatti Type 390 inspired by the Bugatti Chiron, as well as the Bugatti Aérolithe inspired by this legendary Bugatti model.

An absolute world first, the Bugatti Type 370 watch has completely revolutionized the way of understanding a mechanical watch since its presentation in 2004. Never yet had a watchmaking brand pulled off the feat of a transversely set movement. A unique watchmaking piece, it took no less than five years to bring the Bugatti Type 370 to fruition, with its 374 constituent parts, and the contribution of over fifty different professions. Since its presentation in 2004, it has constantly reasserted its commercial success, becoming over the passing months one of the watchmaking pieces most coveted by collectors and fine mechanism enthusiasts

The outstanding concept of the Bugatti Super Sport became a world first with its exceptional shape and revolutionary mechanism which allows for a perpendicular time display. The exceptionally slender profile of the Bugatti Super Sport evokes the fuselage of a wing. Bugatti hence becomes the unmistakable signature of the Parmigiani Fleurier style, adorned with the symbolic curves of the brand.

A true phenomenon in the traditional watch design landscape, Parmigiani Fleurier's Bugatti Type 390 is primarily an engine block on the wrist. No frills, no purely decorative elements: everything is focused on performance, on the essentials.

Fuel consumption and emissions

  • Bolide: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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