Press release9/15/2021

The Genius of Ettore Bugatti

The Genius of Ettore Bugatti

Molsheim

CELEBRATING THE 140TH ANNIVERSARY OF ETTORE BUGATTI’S BIRTH, THE FRENCH LUXURY MARQUE LOOKS BACK AT THE INNOVATIVE GENIUS AND ORIGINAL PHILOSOPHY THAT CHANGED THE COURSE OF AUTOMOTIVE HISTORY FOREVER.

Episode 7 of ‘A New Era’ takes viewers through a significant milestone in the development of Bugatti's new V16 engine.
Countless test-runs on Cosworth's engine dynos helped the team to better understand the performance characteristics, sound quality, and overall behavior of the new engine.
Unlike conventional early-stage testing, which often begins with the construction of a single-cylinder prototype engine, Bugatti took a more ambitious approach and built an initial test engine with four cylinders.
Marco Arnoletti, Powertrain Chief Engineer at Bugatti Rimac, and Emilio Scervo, CTO of Bugatti Rimac, reflect on the history of the new naturally aspirated V16 engine.
Excellence through continuous learning. Ongoing technical training ensures every Bugatti Service Partner upholds the marque’s exacting standards.​
Christophe Piochon, President of Bugatti, welcoming Service Partners to Molsheim. Strengthening relationships and honoring contributions at the heart of the brand.​
Service Partners together with the Bugatti team in front of the Château Saint-Jean, Molsheim. A moment of pride and tradition as the service teams gather at the historic home of Bugatti for the Bugatti Customer Service Accreditation Training.​
Sharing the Bugatti ethos. Dedication to craftsmanship, innovation, and attention to detail — the foundation of every Bugatti service interaction.​
Hendrik Malinowksi, Managing Director at Bugatti, exchanging ideas at Château Saint-Jean during the welcoming in the Château Saint-Jean. Celebrating collaboration and commitment to continuous improvement in aftersales service.​
BUGATTI Greenwich – Regional Service Partner of the Year. Recognized for outstanding service delivery and commitment to Bugatti’s core values in North America.​
Bugatti Vienna – Most Improved Service Partner of 2024. A team driven by excellence, pictured with one of Bugatti's engineering masterpieces, the Bugatti Veyron 16.4 Super Sport World Record Edition.​
The Bugatti Service Excellence Award 2024 – A symbol of precision, dedication, and the pursuit of perfection, awarded only to those who meet the highest standards of service.​
Alexis Ploix, Director of After Sales and Customer Service, introducing the attendees to the home of the marque. Sharing insights and strategy to uphold the unmatched customer service experience.​
Bugatti UAE – Global Service Partner of the Year 2024. Honored with the top accolade for setting the benchmark in customer service and operational excellence worldwide.​
Power is in the small details. Hands-on expertise reflects the commitment to delivering a customer experience that’s as refined as the vehicles themselves.​
Bugatti Zurich – Regional Service Partner of the Year, celebrating exceptional performance and customer service excellence in the European region.​
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
Frank Heyl, Director of Design at Bugatti, and Jan Schmid, Chief Designer Exterior and Head of the Berlin Studio.
The new Bugatti Design Studio in Berlin is a creative space that fosters and inspires the talents of designers.
Exterior design, color and trim, and 3D modeling are the main disciplines of the Berlin design team.
Bugatti designers are using cutting-edge technologies such as virtual reality to develop the next generation of hyper sports cars.
In order to meet the brand's highest standards, every material, color, and cut is carefully selected and tailored to the customer's wishes.
Bugatti customers and designers have access to a virtually unlimited range of colors.
The new Bugatti Design Studio in the listed E-Werk building pays homage to the long tradition that has shaped Bugatti for more than 115 years.
A 1,100 square-meter studio was created in an industrial building of purist beauty that has stood the test of time and still reflects this today.
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The four concept studies – EB 118, EB 218, EB 18/3 Chiron and EB 18/4 Veyron –immortalised in 2000 in the historic gardens of Herrenhäuser near Hanover.​
The EB 118, designed by Giorgetto Giugiaro, was unveiled at the Paris Motor Show in October 1998 and marks the first milestone on the path to the Bugatti Veyron 16.4.​
In the spring of 1999, Bugatti presented the EB 218 – one of the few four-door concepts ever designed by the brand.​
The Art Deco-inspired interior of the EB 218 set new standards in luxury, comfort, and craftsmanship.​
Unveiled in September 1999, the EB 18/3 Chiron embodied Bugatti's first vision of a modern super sports car.​
Ferdinand Piëch’s vision of a W18 engine became reality. The 555-horsepower all-wheel-drive W18 served as the foundation for all four design studies and could be admired openly from the outside for the first time in the EB 18/3 Chiron.​
The EB 18/4 Veyron, presented in Tokyo in 1999, embodied a new stylistic direction under the leadership of Hartmut Warkuß. The design was penned by the young designer Jozef Kabaň.​
Each concept was defined by exceptional creativity and unparalleled technical ambition, speaking its own design language – from the Grand Tourer to the luxury sedan, all the way to the mid-engine sports car.​
Not only in the exterior of the EB 18/4 Veyron are some features of the later production version of the Veyron 16.4 clearly visible, but the interior also reflects many design elements that would define the final Veyron.​
Ferdinand K. Piëch pursued the vision of creating a vehicle capable of reaching 400 km/h – without compromising on comfort, elegance, or usability. The four concept studies served as crucial stepping stones on the path to turning this vision into reality.​
The Bugatti Tourbillon made its Washington debut in front of the iconic Capitol Building.
The 202m2 space, carefully curated according to Bugatti's latest corporate identity, is an immersive showcase for the brand where heritage, craftsmanship, and vision for the future converge.
The Bugatti Washington showroom space represents the brand's unwavering commitment to delivering extraordinary experiences for its customers.
Amir Hadzimehmedovic, General Manager of Bugatti Washington, welcoming guests at the showroom’s Grand Opening with the forward-thinking Tourbillon at the center of proceedings.
At the heart of the celebrations, guests were able to admire iconic models enshrining  the illustrious legend of Bugatti.
Every element of the Bugatti Tourbillon, meticulously considered, embodies excellence.​
The White House echoes the timelessness of the Bugatti Tourbillon.
With the Grand Opening of its Washington space, Bugatti marks a significant milestone in the brand's strategic growth across North America. ​
The event was made even more special by the presence of the Tourbillon, marking Washington as one of the first destinations on its North American tour.
The Tourbillon was revealed for the first time to the local guests at the brand new Washington showroom.
100 of {{totalAmount}} images are displayed

With cutting-edge hyper sports cars, some of the world’s most successful racing cars and approximately 1,000 patents to his name, Ettore Bugatti established the Bugatti brand’s relentless quest for perfection through innovation, defying the norm at every turn. It’s an ethos that endures to this day and into an all-new era for Bugatti.

It was clear from his earliest years that Ettore Bugatti was a natural-born engineer, so gifted that even without formal training he could master complex designs. His father, Carlo Bugatti, recognized his talents in repairing a motorized tricycle, and later persuaded Ettore to take an apprenticeship at the Prinetti and Stucchi factory at the age of 16.

Ettore’s unyielding ambition to innovate and fascination with both power and speed was immediately apparent. A year later, he had designed his own motorized tricycle, which he himself competed in during the Paris-Bordeaux race. The next year, he left Prinetti and Stucchi to craft his own automobile with funding from the Counts Gulinelli.

And so it was that a young Ettore Bugatti crafted his first car; every detail – from the engine to the body – drawn by him, with the creation of the parts overseen by him and assembled with his own hands. His groundbreaking design which challenged established archetypes earnt him multiple awards, catching the attention of the De Dietrich company, who subsequently hired him to design and build vehicles. Ettore was still so young that his father had to co-sign the contract with him.

Visionary ideas

Ettore’s unrelenting belief and passion for the automobile was very much before its time. In the very early 20th century, the automobile was far from being an established mass form of transport, nor was it considered to be a long-term solution. For many, it was regarded as being reserved for European and especially French bourgeoisie to enjoy the exclusive activity of the era: racing. But the future would hold a very different reality.

While working at De Dietrich, this propensity for developing ideas well ahead of his time became clear. In 1903 he built a car for the Paris-Madrid race, placing the driver and mechanic low down in the chassis – best for center of gravity and aerodynamics. This revolutionary solution was so pioneering that the car wasn’t even permitted to race; the organizers believed being seated high was the correct design.

In 1907, while officially working as the head of production for engine manufacturer, Deutz, Ettore continued to develop his own ideas. While creating larger-scale, heavier duty vehicles with high capacity engines for his employer, he was building a car that would directly contradict the trends of the day: it would be both small and lightweight.

In 1909, the Type 10 or “Pur Sang” (thoroughbred) was completed. A 1.2-liter four-cylinder engine with 10 PS accelerated the two-seater – weighing only 365 kg – to a top speed of 80 km/h. The overhead camshaft operated two valves per cylinder suspended in a cast-iron block -an innovation of Ettore’s own thinking. The camshaft was connected to the crankshaft via a vertical bevel shaft, with the power being transmitted from the engine to the rear wheels via a multi-plate clutch and a drive shaft – also highly unsual at the time when most automobiles were equipped with chain drive.

Ettore was among the very first to utilize racing as a platform to demonstrate the true greatness of his cars by showcasing them in front of encapsulated crowds of spectators. His engineering prowess and passion for speed and power shone through in the performance of his creations as they unsettled what many believed to be a winning formula. History would show this enduring philosophy be adopted by Bugatti’s rivals, as they too attempted to emulate Ettore in using racing as a stage for their own automobiles.

At the French Grand Prix of 1911, Bugatti entered a modified Type 10 – known as the Type 13 – with Ernest Friedrich at the wheel, lining up against cars that weighed almost twice as much, with engines almost three times as large. But Ettore‘s vision and determination prevailed, and his creation finished in an incredible second place.

Closing in on perfection

Ettore Bugatti’s fascination with his creations led to a number of patents secured for a new racing car named the Type 35. For the first time, a double roller-bearing and triple ball-bearing crank operation was used, which allowed the engine with the eight pistons to rotate at up to 6000 rpm. Its alloy wheels were another Ettore Bugatti patent innovation, helping create a lighter and more agile car in the process.

Ettore’s desire to craft ever-faster and more powerful machines saw the first Type 35 could hit more than 190 km/h – easily surpassing all its competitors. In the later model, the Type 35 B, with a 2.3-liter eight-cylinder engine and supercharger, the power increased to up to 140 hp and the top speed to over 215 km/h.

The Type 35 entered the Targa Florio race in Sicily, Italy, for the first time in 1925 and immediately scored a victory. Four more times models of the Type 35 arose as winners in this highly prestigious long-distance race on public mountain roads. It was the toughest and most notorious street race in the world. Overall, the Type 35 won around 2,000 races by the early 1930s, making it the most successful racing car ever made.

Master of all trades

Part of Ettore Bugatti’s brilliance was that his technical mastery extended across the entire spectrum of automotive development and beyond. Having created the lithe Type 35, Bugatti later built the longest and most luxurious car ever seen at the time: the Type 41 ‘Royale’. Highly selective with his clientele, only the most distinguished customers of the era Ettore authorized to purchase a Type 41 - many of whom were kings and aristocratic gentlemen alike. Hence, the Type 41 became known as the ‘Royale’.

Under the lengthy hood was mounted an ingenious 12.8 liter inline eight-cylinder engine, capable of producing around 300 hp. It managed to accelerate the vehicle, which could weigh up to 3.5 tons depending on the body, to around 200 km/h. The engine remained discreetly in the background: the maximum output was at only 1800 revolutions – it could run from 2 km/h to 200km/h in top gear. A dry sump lubrication system pumped 23 liters of oil to the required areas, and 43 liters of coolant oil kept the temperature in balance. A vertical shaft connected the crankshaft and camshaft together, the long crankshaft sat on nine plain bearings.

A multi-plate dry clutch that was shifted via a three-speed gearbox transmitted the power to the rear wheels. Bugatti doubled the quarter elliptical suspension on the axles in order to achieve more comfort. Solid alloy wheels with slots ensured that the large brake drums did not overheat.

When ‘good enough’, isn’t

Ettore Bugatti’s extraordinary inventions were a result of his relentless desire for improvement. He created his own distillery, unhappy with the liquer he could buy. He designed his own bicycles because he believed the best on the market weren’t good enough. And when he wanted to buy his son Roland a toy car, there was nothing suitable so he built his own – the now famous Bugatti Type 52.

But Ettore’s patents also included a cylindrical razor, an ultra-light frame for bicycles and motorcycles, and security locks. The ingenious inventor even created a casting rod for anglers. He also designed countless items for practical everyday use that were not patented: these included gates, doors, lighting fixtures, armchairs, vices, surgical instruments, horse harnesses and blinds for windows.

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

  • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g / km: NA; efficiency class: G

  • Chiron: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

  • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Divo: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

    • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

      • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

      • W16 Mistral: WLTP fuel consumption, l/100 km: low phase 40.7 / medium phase 21.9 / high phase 18.3 / extra high phase 17.6 / combined 21.8; CO2 emissions combined, g/km: 495; efficiency class: G

        Bugatti

        The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

        Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

        © 2025 Bugatti Automobiles S.A.S.