The Bugatti Home collection debuts in Paris inspired by 115 years of performance and french sophistication

For the first day of the collection’s Parisian debuts, customers are greeted upon arrival into the three-level exhibition space by the breathtaking presence of the Bugatti one-of-one, the legendary La Voiture Noire and the most exclusive car in the world – symbolizing Bugatti’s sophistication like no other. This iconic masterpiece, celebrated for its unparalleled design and engineering, embodies Bugatti’s dedication to pushing boundaries and creating timeless pieces of art. The presence of La Voiture Noire immediately immerses guests in the Bugatti universe, setting the tone for an experience defined by elegance and innovation but also a sense of pioneering spirit, a passion for perfection, and a desire to push boundaries again and again.

The highlight of the showcase, the third Bugatti Home collection is inspired by the brand’s most remarkable aesthetic elements and continues Bugatti’s legacy of excellence in craftsmanship. Iconic pieces such as the TYPE_3 sofa, TYPE_1 sofa, TYPE_5 chair, TYPE_4 table, and TYPE_9 mirror reflect Bugatti’s pursuit of innovation and artistry. Each piece is a fusion of a meticulous attention to detail and boldness, inspired by the values of the legendary hyper sports cars – and the brand’s “beauty and beast” philosophy – and refined by over a century of heritage.

A true testimony of the rich legacy of the Bugatti brand, Bugatti Home reinterprets, in its new Parisian venue, the values and vision of its founder, Ettore Bugatti. As an homage to that, customers will also be able to discover a rare Bugatti Baby II – a 75% scale replica of the iconic Type 35, Ettore’s creation and the most successful racing car ever – in collaboration with Hedley Studios. This collector’s item, with only 500 units worldwide, celebrates the 100^th anniversary of the legendary Type 35 and its legacy on the brand, a centenary later. The presence of this masterpiece underscores Bugatti’s enduring legacy and its influence across generations.

Immersing the customer into the Bugatti Art de Vivre, the new Parisian showcase reaffirms the marque’s commitment to offering authentic unrivalled experiences beyond automobiles with the exhibition of exclusive collaborations such as the Rembrandt Bugatti “Dancing Elephant” – a tribute to Ettore’s brother, Rembrandt, original sculpture, crystal masterpiece from Lalique or the sterling silver La Voiture Noire sculpture from Asprey Studio. Capturing the essence of Bugatti’s Art de Vivre, these creations offer a comprehensive experience into the luxury world of the brand.

In this refined setting, each detail of the third collection has been carefully crafted to offer the customer a striking display of pure design and craftsmanship. The 2024 collection embodies timeless refinement, merging natural and technology-driven materials and transparency with solidity to create unique contrasts. The juxtaposition of raw materials, like smooth aluminum and open-pore oak, highlights the artisanal craftsmanship that is integral to Bugatti Home’s identity. The narrative is further enriched by the debut of lighting solutions, such as the TYPE_13 lamp collection, and statement pieces like the TYPE_6 sideboard and TYPE_10 coffee table.

The Paris showcase not only celebrates Bugatti’s heritage but also marks a new chapter in its journey. With its Paris debut, Bugatti Home invites guests to explore a world where automotive performance and luxury design converge. Looking ahead, this journey will continue with the opening of an ultra-exclusive space in Milan during the Milano Design Week 2025, a milestone that promises to further solidify Bugatti Home’s position at the forefront of luxury design and innovation.