Press release6/29/2020

Exclusive European Roadshow: The Chiron Pur Sport in Frankfurt and Munich

Exclusive European Roadshow: The Chiron Pur Sport in Frankfurt and Munich

Molsheim

Two last stops in Germany before the newest member of the Chiron family continues on its tour to Switzerland.

Episode 7 of ‘A New Era’ takes viewers through a significant milestone in the development of Bugatti's new V16 engine.
Countless test-runs on Cosworth's engine dynos helped the team to better understand the performance characteristics, sound quality, and overall behavior of the new engine.
Unlike conventional early-stage testing, which often begins with the construction of a single-cylinder prototype engine, Bugatti took a more ambitious approach and built an initial test engine with four cylinders.
Marco Arnoletti, Powertrain Chief Engineer at Bugatti Rimac, and Emilio Scervo, CTO of Bugatti Rimac, reflect on the history of the new naturally aspirated V16 engine.
Excellence through continuous learning. Ongoing technical training ensures every Bugatti Service Partner upholds the marque’s exacting standards.​
Christophe Piochon, President of Bugatti, welcoming Service Partners to Molsheim. Strengthening relationships and honoring contributions at the heart of the brand.​
Service Partners together with the Bugatti team in front of the Château Saint-Jean, Molsheim. A moment of pride and tradition as the service teams gather at the historic home of Bugatti for the Bugatti Customer Service Accreditation Training.​
Sharing the Bugatti ethos. Dedication to craftsmanship, innovation, and attention to detail — the foundation of every Bugatti service interaction.​
Hendrik Malinowksi, Managing Director at Bugatti, exchanging ideas at Château Saint-Jean during the welcoming in the Château Saint-Jean. Celebrating collaboration and commitment to continuous improvement in aftersales service.​
BUGATTI Greenwich – Regional Service Partner of the Year. Recognized for outstanding service delivery and commitment to Bugatti’s core values in North America.​
Bugatti Vienna – Most Improved Service Partner of 2024. A team driven by excellence, pictured with one of Bugatti's engineering masterpieces, the Bugatti Veyron 16.4 Super Sport World Record Edition.​
The Bugatti Service Excellence Award 2024 – A symbol of precision, dedication, and the pursuit of perfection, awarded only to those who meet the highest standards of service.​
Alexis Ploix, Director of After Sales and Customer Service, introducing the attendees to the home of the marque. Sharing insights and strategy to uphold the unmatched customer service experience.​
Bugatti UAE – Global Service Partner of the Year 2024. Honored with the top accolade for setting the benchmark in customer service and operational excellence worldwide.​
Power is in the small details. Hands-on expertise reflects the commitment to delivering a customer experience that’s as refined as the vehicles themselves.​
Bugatti Zurich – Regional Service Partner of the Year, celebrating exceptional performance and customer service excellence in the European region.​
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
Frank Heyl, Director of Design at Bugatti, and Jan Schmid, Chief Designer Exterior and Head of the Berlin Studio.
The new Bugatti Design Studio in Berlin is a creative space that fosters and inspires the talents of designers.
Exterior design, color and trim, and 3D modeling are the main disciplines of the Berlin design team.
Bugatti designers are using cutting-edge technologies such as virtual reality to develop the next generation of hyper sports cars.
In order to meet the brand's highest standards, every material, color, and cut is carefully selected and tailored to the customer's wishes.
Bugatti customers and designers have access to a virtually unlimited range of colors.
The new Bugatti Design Studio in the listed E-Werk building pays homage to the long tradition that has shaped Bugatti for more than 115 years.
A 1,100 square-meter studio was created in an industrial building of purist beauty that has stood the test of time and still reflects this today.
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The four concept studies – EB 118, EB 218, EB 18/3 Chiron and EB 18/4 Veyron –immortalised in 2000 in the historic gardens of Herrenhäuser near Hanover.​
The EB 118, designed by Giorgetto Giugiaro, was unveiled at the Paris Motor Show in October 1998 and marks the first milestone on the path to the Bugatti Veyron 16.4.​
In the spring of 1999, Bugatti presented the EB 218 – one of the few four-door concepts ever designed by the brand.​
The Art Deco-inspired interior of the EB 218 set new standards in luxury, comfort, and craftsmanship.​
Unveiled in September 1999, the EB 18/3 Chiron embodied Bugatti's first vision of a modern super sports car.​
Ferdinand Piëch’s vision of a W18 engine became reality. The 555-horsepower all-wheel-drive W18 served as the foundation for all four design studies and could be admired openly from the outside for the first time in the EB 18/3 Chiron.​
The EB 18/4 Veyron, presented in Tokyo in 1999, embodied a new stylistic direction under the leadership of Hartmut Warkuß. The design was penned by the young designer Jozef Kabaň.​
Each concept was defined by exceptional creativity and unparalleled technical ambition, speaking its own design language – from the Grand Tourer to the luxury sedan, all the way to the mid-engine sports car.​
Not only in the exterior of the EB 18/4 Veyron are some features of the later production version of the Veyron 16.4 clearly visible, but the interior also reflects many design elements that would define the final Veyron.​
Ferdinand K. Piëch pursued the vision of creating a vehicle capable of reaching 400 km/h – without compromising on comfort, elegance, or usability. The four concept studies served as crucial stepping stones on the path to turning this vision into reality.​
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The Chiron Pur Sport¹ is currently on tour across Europe. For its last two appearances in Germany, it chose another two impressive cities. After Hamburg and Düsseldorf, customers were able to admire the most agile member of the Chiron² family in Frankfurt and Munich.

On the one hand, there is Frankfurt with its famous skyline and cosmopolitan flair in the banking center of Germany. On the other hand, there is Munich with its historic old town and luxury lifestyle. The new Chiron Pur Sport shines in both environments. The Dörr Group, one of the top sports car dealers in Germany, is responsible for both locations. “Since 2011, Frankfurt is our main site, but for a brand like Bugatti, the location in Munich is particularly important. The purchasing power in southern Germany is enormous and the customer feedback for the Chiron Pur Sport exceeded our expectations, ”explains Rainer Dörr, owner of the Dörr Group. The location in Munich is unique in the world, since it is both, a boutique and a showroom. Together with Frankfurt, the Dörr Group is the second strongest Bugatti dealer partner worldwide.

With its optimized aerodynamics, shorter gear ratio and completely new tires, the Chiron Pur Sport is considered the most agile member of the Chiron family. It costs 3 million euros net and is limited to 60 units. Production at the company’s headquarters in Molsheim, France, will begin in the second half of 2020.

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

  • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g / km: NA; efficiency class: G

  • Chiron: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

  • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Divo: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

    • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

      • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

      • W16 Mistral: WLTP fuel consumption, l/100 km: low phase 40.7 / medium phase 21.9 / high phase 18.3 / extra high phase 17.6 / combined 21.8; CO2 emissions combined, g/km: 495; efficiency class: G

        Bugatti

        The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

        Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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