Press release6/23/2022

Bugatti Newport Beach Celebrates Grand Opening of New Showroom

Bugatti Newport Beach Celebrates Grand Opening of New Showroom
Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

Molsheim

The highly anticipated Orange County showroom is the first North American location to feature the French marque’s new retail identity.

Bugatti Newport Beach Celebrates Grand Opening of New Showroom.
Bugatti Newport Beach Celebrates Grand Opening of New Showroom.
Within the Newport Beach showroom, customers can build their dream car in the configuration lounge.
Within the Newport Beach showroom, customers can build their dream car in the configuration lounge.
The newest Southern California space features a sleek, modern design and open floorplan that expands beyond the walls to embrace the region’s sunshine and sea breeze.
The newest Southern California space features a sleek, modern design and open floorplan that expands beyond the walls to embrace the region’s sunshine and sea breeze.
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Today, Bugatti will unveil the brand’s new showroom in Orange County with a ribbon-cutting ceremony to be attended by Chief Operating Officer of Bugatti of the Americas Cedric Davy. Led by Dealer Principal Pietro Frigerio, Bugatti Newport Beach is the first North American location to showcase the brand’s new corporate retail identity, complete with a state-of-the-art configuration lounge.

Bugatti Newport Beach broke ground on this 1,500-square-foot showroom and service center in 2019. During this time, the team has been providing the highest quality service to its Orange County clientele.

“Being one of the largest hypercar markets in the world, Orange County has a lot of potential to bring new customers to our iconic brand,” said Cedric Davy. “The team at Bugatti Newport Beach began working with the brand in 2019, and in just two years, they became the number two Bugatti dealer in the world in 2021, placing second for both global order intakes and the BUGATTI Sales Excellence Programme. This is an immense accomplishment, and a great sign of what is to come in the future. We are confident that the leadership at Bugatti Newport Beach will use their decades of experience working in the supercar business to further exceed expectations.”

The newest Southern California space features a sleek, modern design and open floorplan that expands beyond the walls to embrace the region’s sunshine and seabreeze – the perfect backdrop for cocktails and conversations during one of the many year-round events hosted by the team at Bugatti Newport Beach.

Within the showroom, customers can explore the latest models, purchase Bugatti-branded apparel and accessories, and build their dream car in the configuration lounge. Customers can also have their vehicles serviced on-site by factory-certified Bugatti technicians.

“We are ecstatic to officially open the doors to our new Bugatti Newport Beach showroom,” said Pietro Frigerio. “Being one of the top retailers for the brand in 2021, we look forward to bringing the company’s new retail environment to the Orange County community, and giving Bugatti clients and enthusiasts a piece of the Molsheim experience right here in the heart of Southern California car culture.”

In addition to viewing the new showroom, guests will be treated to a hand-rolling presentation by Payne Mason Cigars, personalized leather products from Royce New York, Carbon Champagne, as well as a display of ultra-luxury watches from Jacob & Co.

Bugatti Newport Beach is located at 44 Auto Center Dr, Irvine, CA 92618.

For more information, please visit https://www.partner.bugatti/newport-beach/.

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

          © 2024 Bugatti Automobiles S.A.S.