Bugatti new Lifestyle Collection
Molsheim
A new collection featuring tradition and innovation
![The new Bugatti lifestyle collection: Bugatti Pattern EB T-Shirt black, Bugatti Leather Backpack black (model left) & Bugatti Reflective Polo black (model right)](https://mediadatabase.cdn.bugatti-newsroom.com/v/EkUSwD9Y.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti Reflective Polo black, Bugatti Macaron Cap black, Bugatti Macaron Water Bottle black](https://mediadatabase.cdn.bugatti-newsroom.com/v/MRmqbRgx.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti Sport Sweatshirt grey](https://mediadatabase.cdn.bugatti-newsroom.com/v/5qYwlaET.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti Texture Blu Cap, Bugatti EB
Grill T-Shirt white (model left) & Bugatti Recycled Cap Blu, Bugatti
Chiron, Atlantic T-Shirt white (model right)](https://mediadatabase.cdn.bugatti-newsroom.com/v/ZtZUTK93.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti Chiron Super Sport 300+ T-Shirt
black – Special Edition, CARBON Champagne – Bugatti EB.02
Chiron 300+](https://mediadatabase.cdn.bugatti-newsroom.com/v/Az8Nc7aK.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti La Voiture Noire 01 T-Shirt black – Special Edition, Bugatti Macaron Vest blue, Bugatti Pouch for PC or Tablet blue, Bugatti Macaron Softshell blue](https://mediadatabase.cdn.bugatti-newsroom.com/v/M3t8zBon.webp/fit-in:448x896/quality:75)
![The new Bugatti lifestyle collection: Bugatti La Voiture Noire Sweatshirt black (model left) & Bugatti La Voiture Noire Raincoat black (model right)](https://mediadatabase.cdn.bugatti-newsroom.com/v/EoVrzNaU.webp/fit-in:448x896/quality:75)
Following the success of the 110 anniversary collection from last year, Bugatti now presents its second collection created together with partner AUDES Group, official licensee for apparel and accessories.
The new Bugatti lifestyle collection expresses the identity and heritage of the Bugatti brand through an exclusive selection of clothing and accessories. The collection is inspired by the masterpieces of Bugatti – from the Chiron and Divo to La Voiture Noire, Chiron Super Sport 300+, Centodieci and the Bugatti Bolide. The latest collection combines the spirit of Bugatti’s hyper sports cars and the values that the brand has always embodied.
The collection is made of over 50 items, split in apparel and accessories with particular focus on high-tech fabrics, innovative performance and ergonomic fitting, combining elegance and a sporty attitude. Among the accessories, there are power banks, key chains, a backpack, small leather items, mugs, notebook bags, cufflinks, credit card holders and a water bottle to mention a few. Loving details such as the Bugatti Macaron and the EB logo pay tribute to the historic emblems of the French luxury brand. Additionally, artistic designs trace the history of Bugatti and its most iconic vehicles, whilst also praising the brand’s latest creations.
The collection is now available online at www.bugattistore.audesworld.com and at selected Bugatti Dealer Partners.