Press release11/18/2013

Bugatti launches Dynamic Drive Experience Program in North America

Bugatti launches Dynamic Drive Experience Program in North America

Molsheim

Bugatti has launched the ultimate test drive program in North America. Bugatti’s “Dynamic Drive Experience” is designed to engage ultra-high net worth individuals and enthusiasts of exclusive super sports cars with the brand by providing an unforgettable day behind the wheel of a Bugatti Grand Sport Vitesse, the world’s fastest production roadster.

Bugatti invites qualified prospects to participate in the “Dynamic Drive Experience” which features both challenging road courses and high-speed driving on closed roads and airport runways, where the driver can experience the full range of dynamic capabilities of the super sports car. Each participant is accompanied by an official Bugatti Test Pilot to customize the experience and to also provide a comprehensive overview of the car.

“Driving a Bugatti is an incredible experience. It is the most powerful and fastest production car in the world and is outstanding in terms of driving dynamics but also in terms of usability”, said Dr. Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. for Sales, Marketing and Customer Service. “We modeled this new event format that is centered around driving the 1200 horsepower Vitesse on the greatest roads in America with the opportunity to fully experience the car both on windy road courses and at high speeds on long straightaways.”

When the guests are not driving, they enjoy five-star hospitality and opportunities to network with other participants in the program. The individual groups are small-sized to create a personal and exclusive experience. Bugatti’s “Flying Doctors” are also present to talk about the ownership experience and explain what they could expect from Bugatti’s personal concierge as an owner.

Following the first dynamic drive experience in Las Vegas in November, the French luxury brand plans to execute a total of four events annually in the U.S. and Canada. Each will be held at the most exclusive properties in North America in cities that are conducive to great driving roads and stretches of highway or runways that allow high-speed driving. Safety is a top priority so Bugatti works in tandem with the Highway Patrol as well as regional highway safety agencies. The next event is scheduled to take place in early 2014 in the Southwestern United States.

Fuel consumption and emissions

  • Bolide: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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