Press release8/16/2019

Bugatti Centodieci – Exclusive small series in extraordinary design

Bugatti Centodieci – Exclusive small series in extraordinary design

Molsheim

French luxury brand echoes historic super sports car EB110

Prof. Dr. Ferdinand Karl Piëch was the driving force behind one of the most audacious automotive projects in history: the Bugatti Veyron 16.4. Today, on April 17, we celebrate the birthday of this remarkable visionary.​
With the Veyron, Ferdinand Karl Piëch made his ambition clear: deliver the extraordinary, the unsurpassed, the ultimate. ​
In 1997, while on a train between Tokyo and Nagoya, Ferdinand K. Piëch sketched an idea on the back of an envelope – a vision that would lay the foundation for the legendary W16 and ultimately change the automotive world.​
As in previous Bugatti models, the Tourbillon's engine is always visible and is a work of art in its own right.
The naturally aspirated V16 engine alone produces 1,000 HP at 9,000 rpm and delivers 900 Nm of torque.
The 8.3-liter naturally aspirated V16 engine is a completely new innovation and has been specifically designed to meet the extreme requirements of Bugatti's new hyper sports car.
The new mechanical powertrain of the Tourbillon is unique in the automotive world with a length of almost one meter.
The plenum, a critical component in any naturally aspirated engine, became a key point of the design process as Bugatti worked to achieve the perfect balance between performance and aesthetics.
The new mechanical heart of the Bugatti Tourbillon is handcrafted by the world-renowned engine specialists at Cosworth.
Episode 7 of ‘A New Era’ takes viewers through a significant milestone in the development of Bugatti's new V16 engine.
Countless test-runs on Cosworth's engine dynos helped the team to better understand the performance characteristics, sound quality, and overall behavior of the new engine.
Unlike conventional early-stage testing, which often begins with the construction of a single-cylinder prototype engine, Bugatti took a more ambitious approach and built an initial test engine with four cylinders.
Marco Arnoletti, Powertrain Chief Engineer at Bugatti Rimac, and Emilio Scervo, CTO of Bugatti Rimac, reflect on the history of the new naturally aspirated V16 engine.
Excellence through continuous learning. Ongoing technical training ensures every Bugatti Service Partner upholds the marque’s exacting standards.​
Christophe Piochon, President of Bugatti, welcoming Service Partners to Molsheim. Strengthening relationships and honoring contributions at the heart of the brand.​
Service Partners together with the Bugatti team in front of the Château Saint-Jean, Molsheim. A moment of pride and tradition as the service teams gather at the historic home of Bugatti for the Bugatti Customer Service Accreditation Training.​
Sharing the Bugatti ethos. Dedication to craftsmanship, innovation, and attention to detail — the foundation of every Bugatti service interaction.​
Hendrik Malinowksi, Managing Director at Bugatti, exchanging ideas at Château Saint-Jean during the welcoming in the Château Saint-Jean. Celebrating collaboration and commitment to continuous improvement in aftersales service.​
BUGATTI Greenwich – Regional Service Partner of the Year. Recognized for outstanding service delivery and commitment to Bugatti’s core values in North America.​
Bugatti Vienna – Most Improved Service Partner of 2024. A team driven by excellence, pictured with one of Bugatti's engineering masterpieces, the Bugatti Veyron 16.4 Super Sport World Record Edition.​
The Bugatti Service Excellence Award 2024 – A symbol of precision, dedication, and the pursuit of perfection, awarded only to those who meet the highest standards of service.​
Alexis Ploix, Director of After Sales and Customer Service, introducing the attendees to the home of the marque. Sharing insights and strategy to uphold the unmatched customer service experience.​
Bugatti UAE – Global Service Partner of the Year 2024. Honored with the top accolade for setting the benchmark in customer service and operational excellence worldwide.​
Power is in the small details. Hands-on expertise reflects the commitment to delivering a customer experience that’s as refined as the vehicles themselves.​
Bugatti Zurich – Regional Service Partner of the Year, celebrating exceptional performance and customer service excellence in the European region.​
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
Frank Heyl, Director of Design at Bugatti, and Jan Schmid, Chief Designer Exterior and Head of the Berlin Studio.
The new Bugatti Design Studio in Berlin is a creative space that fosters and inspires the talents of designers.
Exterior design, color and trim, and 3D modeling are the main disciplines of the Berlin design team.
Bugatti designers are using cutting-edge technologies such as virtual reality to develop the next generation of hyper sports cars.
In order to meet the brand's highest standards, every material, color, and cut is carefully selected and tailored to the customer's wishes.
Bugatti customers and designers have access to a virtually unlimited range of colors.
The new Bugatti Design Studio in the listed E-Werk building pays homage to the long tradition that has shaped Bugatti for more than 115 years.
A 1,100 square-meter studio was created in an industrial building of purist beauty that has stood the test of time and still reflects this today.
The Tourbillon marks a new era for Bugatti, in which the design team is breaking new ground while drawing inspiration from the brand's rich heritage.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The new Bugatti Design Studio in Berlin connects tradition with innovation and modernity.
The four concept studies – EB 118, EB 218, EB 18/3 Chiron and EB 18/4 Veyron –immortalised in 2000 in the historic gardens of Herrenhäuser near Hanover.​
The EB 118, designed by Giorgetto Giugiaro, was unveiled at the Paris Motor Show in October 1998 and marks the first milestone on the path to the Bugatti Veyron 16.4.​
In the spring of 1999, Bugatti presented the EB 218 – one of the few four-door concepts ever designed by the brand.​
The Art Deco-inspired interior of the EB 218 set new standards in luxury, comfort, and craftsmanship.​
Unveiled in September 1999, the EB 18/3 Chiron embodied Bugatti's first vision of a modern super sports car.​
Ferdinand Piëch’s vision of a W18 engine became reality. The 555-horsepower all-wheel-drive W18 served as the foundation for all four design studies and could be admired openly from the outside for the first time in the EB 18/3 Chiron.​
The EB 18/4 Veyron, presented in Tokyo in 1999, embodied a new stylistic direction under the leadership of Hartmut Warkuß. The design was penned by the young designer Jozef Kabaň.​
Each concept was defined by exceptional creativity and unparalleled technical ambition, speaking its own design language – from the Grand Tourer to the luxury sedan, all the way to the mid-engine sports car.​
Not only in the exterior of the EB 18/4 Veyron are some features of the later production version of the Veyron 16.4 clearly visible, but the interior also reflects many design elements that would define the final Veyron.​
Ferdinand K. Piëch pursued the vision of creating a vehicle capable of reaching 400 km/h – without compromising on comfort, elegance, or usability. The four concept studies served as crucial stepping stones on the path to turning this vision into reality.​
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Exceptional design and vast power have been the hallmark features of Bugatti vehicles for around 110 years. The French manufacturer of hyper sports cars now consistently pursues this path further with the new special-edition Centodieci¹. In addition, Bugatti is echoing its recent history with an exclusive and extraordinary small series.

“With the Centodieci, we pay homage to the EB110 super sports car which was built in the 1990s and is very much a part of our tradition-steeped history,” says Stephan Winkelmann, President of Bugatti. “With the EB110, Bugatti catapulted itself to the top of the automotive world once again after 1956 with a new model.” It was a crucial interim step for the production facility that was newly founded in Molsheim in 1998, taking Bugatti back to its roots in France, and the first hyper sports car of modern times – the Veyron.

“We are proud of our long Bugatti history, of which the EB110 is very much a part. That’s why we’re celebrating a reinterpretation of this extraordinary vehicle with the Centodieci – Italian for 110,” says Stephan Winkelmann. The EB110 was built in Campogalliano, Italy, but from the very outset it never denied its French influences. Former owner Romano Artioli opened the factory on Ettore Bugatti’s 109th birthday – 15 September 1990. Artioli made a deliberate choice in opting for Campogalliano, a small town in Emilia Romagna. The location had a key advantage in the 1990s: it was in the catchment area of several Italian sports car brands, so Artioli was easily able to recruit experienced employees for his project. Artioli presented the super sports car EB110 to the public on Ettore Bugatti’s 110th birthday – hence the type designation: EB for Ettore Bugatti, 110 for his 110th birthday.

New three-dimensional design

There are many areas in which the new special-edition Bugatti Centodieci echoes the former super sports car of the 1990s. “The challenge was not to allow oneself to be captivated too much by the design of the historic vehicle and work solely in retrospect, but instead to create a modern interpretation of the shape and technology of that time,” says Achim Anscheidt, Head Designer at Bugatti. Even sportier and more extreme than the Bugatti Chiron and Divo hyper sports cars, yet elegant and timeless like the La Voiture Noire², it is a one-of-a-kind Bugatti for the enthusiast.

“We faced a number of technical challenges in terms of the development and design of the Centodieci,” says Achim Anscheidt. The EB110 is a very flat, wedge-shaped and graphically quasi two-dimensional super sports car of the late 1980s. “Transporting this classic look into the new millennium without copying it was technically complex, to say the least. We had to create a new way of combining the complex aerothermal requirements of the underlying Chiron technology with a completely different aesthetic appearance.”

The flat, horseshoe-shaped radiator at the front reveals its depth only from the side view, with the newly developed, deep-seated front spoiler and the three-section air intakes providing a perfect match. The front of the Centodieci drops very low. The iconic Bugatti horseshoe has been reduced accordingly, while the Bugatti logo Macaron sits on the hood, which is interrupted at the centre by a black element. “This allowed us to rekindle memories of EB110,” says Achim Anscheidt. The optimised front section with the extended front splitter and the airflow through the hood further improve the car’s aerodynamics.

The front is subordinated to the generally low geometry of the vehicle, despite its original, predominant cooling surface. The newly developed, complex and very narrow headlamps with integrated LED daytime running lights provide the perfect match. Thanks to the newly developed lighting elements, we were stylistically free in the front and rear sections to pay respectful homage to the EB110 while at the same time transposing this appealing visual reminiscence into modern technology,” says Achim Anscheidt.

“We incorporated the wedge-shaped design in the development process but we took it in a new direction,” says the designer. Instead of copying the classic Italian wedge in which the muscle runs from the rear to the front wheel, suggesting a dynamic leap forward, Bugatti strikes out on a new path in the Centodieci. The otherwise dominant Bugatti line, the C line on the B pillar, gives way to a new design Significantly smaller than the Chiron³, five round air inserts – positioned in the form of a diamond – ensure sufficient air intake for the iconic 16-cylinder engine. In this way, Bugatti has brought forward the visually leaping wedge of the EB110 SS into a new millennium.

Instead of the graphic two-dimensional rear of the EB110 with its two pill-shaped tail lights, the Centodieci relies on a wide air outlet opening for more efficient engine thermals, bringing to life the flying tail light elements in graphic kinship with the EB110. It took several months to develop solutions to ensure a balanced temperature. As in the EB110, the engine is seen behind a transparent glass surface. The rear is formed into a single ventilation hole, characterised by the eight rear light elements, 2+2 exhaust tailpipes positioned on top of each other in a black matt anodised finish and a performance diffuser to improve downforce. The overhanging rear wing is permanently attached in the style of the original EB110 SS. This increases the downforce. Downforce is supported by the aerodynamic tailgate and a laminar flow-optimised rear window.

16-cylinder engine now delivers 1,600 hp

Instead of the V12, the Centodieci features the iconic 8.0-litre W16 engine with 1,176 kW/1,600 hp at 7,000 rpm. An additional air inlet in the area of the oil cooler reliably regulates the temperature of the performance-enhanced engine. The Centodieci sprints from 0 to 100 km/h in 2.4 seconds, to 200 km/h in 6.1 seconds and to 300 km/h in 13.1 seconds; the top speed is electronically cut off at 380 km/h. “It’s not just the top speed that makes a hyper sports car. With the Centodieci, we once again demonstrate that design, quality and performance are just as important,” says Stephan Winkelmann. Compared to the Chiron³, the Centodieci saves 20 kilograms of unladen weight. Among other things, a lightweight windscreen wiper and stabilisers made of carbon are used. This enables a sensational power-to-weight ratio of just 1.13 kilograms per horsepower. “The increased power and lower weight further improve performance – for even better acceleration at high speeds. The Centodieci offers our customers an improved power-to-weight ratio and even more dynamic handling,” says Stephan Winkelmann.

The new paint tone matches this. “With the communication paint finish in white, we’re demonstrating a powerful contrast with the La Voiture Noire – the black car just presented in March: two completely opposing yet related forces, like yin and yang,” says Stephan Winkelmann. He says that this was what continues to set Bugatti apart after 110 years.

Naturally, customers can have their special-edition Centodieci painted in the Bugatti colour of their choice. The small series, limited to ten vehicles (and already sold out) and handcrafted in Molsheim, France, will be delivered in two years at unit prices starting at EUR 8 million plus VAT. After its short period in Italy, Bugatti has now been back at its old headquarters in Molsheim, France, for almost 20 years. This is where Ettore Bugatti produced the very first vehicles that bore his name at the end of 1909.

Press Contact

Marie-Louise RustenbachCommunications+49 152 577 05 458marie-louise.rustenbach@bugatti.com

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

  • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g / km: NA; efficiency class: G

  • Chiron: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

  • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Divo: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

    • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

      • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

      • W16 Mistral: WLTP fuel consumption, l/100 km: low phase 40.7 / medium phase 21.9 / high phase 18.3 / extra high phase 17.6 / combined 21.8; CO2 emissions combined, g/km: 495; efficiency class: G

        Bugatti

        The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

        Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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