Art, form, technique: revealing the untold stories from 115 years of incomparable Bugatti history

Together, these experts will explore a diverse array of Bugatti topics, such as the impact of Ettore Bugatti’s famous mantra, "If it is comparable, it is no longer Bugatti”, both historically and in the modern era. The panel will discuss insights into the history of the Bugatti family, including the work of its artistic members, the future impact of AI on car design and how it can integrate with Bugatti’s traditional engineering values, and the story of Bugatti’s 120-year journey.

The seminar will draw upon contemporary photos, original correspondence and authentic design drawings to bring the spirit of the legendary factory in Molsheim to life. Charting the tragic background to the brand’s tribulations after the Second World War, the significance of the Schlumpf brothers and their Bugatti collection and the brand’s rebirth under Romano Artioli in Campogalliano, right up to the construction of the impressive W16 engine and the beginning of the modern Bugatti era under Ferdinand Karl Piëch.

With previously unpublished drawings and photos of design models from 2004-2023, Achim Anscheidt will recall the efforts to develop a second model series to complement – or succeed – the Veyron and retrace the path from over a dozen model designs to the final design of the Bugatti Chiron. Anscheidt will also offer a glimpse into the design of the recently revealed Tourbillon.

Among the guests registered for the two-day seminar is Mate Rimac, CEO of Bugatti Rimac.

Interested parties can register for strictly limited admission at Exclusive Bugatti seminar | National Automuseum.