Press release4/20/2020

AN EXCLUSIVE TIMEPIECE WITH ITS OWN TINY W16 ENGINE

AN EXCLUSIVE TIMEPIECE WITH ITS OWN TINY W16 ENGINE

Molsheim

Jacob & Co. x Bugatti Chiron Tourbillon is the first all-new timepiece of this partnership

The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
The Jacob & Co. x Bugatti Chiron Tourbillon
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It all started with an idea conceived by Bugatti and Jacob & Co. – how to reproduce the visceral sensation of the iconic Bugatti W16 engine in a timepiece. Automobiles and watches have always shared a special link, many car aficionados also love watches. Both require the highest degree of mechanical precision, combining beauty and performance in unique ways. However, watch movements had never achieved to really capture the feel, energy, and power of a high-performance car engine. This was the challenge.

A watch honoring the Bugatti Chiron

After almost a full year of development, Jacob & Co. now presented the Bugatti Chiron Tourbillon, designed to honor the Chiron¹ and its legendary 16-cylinder engine in a timepiece. The case is inspired by the flowing lines of the Chiron and the movement, or “engine block,” intended to duplicate the Bugatti engine, is placed under a massive sapphire crystal.

Pushing the right-hand crown of the timepiece, the engine comes to life – the crankshaft turns and the pistons pump up and down, just like a true internal combustion engine. Two “turbochargers” (down from four in the actual Chiron engine) on the side of the engine block spin while the engine runs. The movement is comprised of 578 components, amounting to the highest level of complication for the development team.

Completely new and challenging development

The incredible flying tourbillon movement is a completely clean-sheet design. Jacob & Co. has been working with its movement suppliers for more than a year to realize this spectacular piece. The top and sides of the watch are sapphire crystal, making every single facet of the watch visible. In the center, of course, is the engine block animation. The crankshaft driving this is one of the smallest and most complicated watch parts ever manufactured, made out of one solid steel piece. The movement is completely suspended in four places, with what looks like the actual shocks from the Chiron. The movement is, in fact, floating inside the case, moving up and down. Framing the engine block are two “exhausts,” completing the engine theme of the design.

Aside from the animation, the general theme is puristic – less is more. Beyond the flying tourbillon with the Jacob & Co. logo, the only other branding anywhere on the front of the watch is the subtle EB logo on the engine compartment, where the crankshaft holds 16 pistons, poised and ready for action. The Jacob & Co. x Bugatti Chiron Tourbillon is a true engine on the wrist.

About the Partnership

In 2019, Bugatti and Jacob & Co. signed a partnership to create unique timepieces. These watches are true to the spirit of both companies, taking watchmaking to impossible heights.

To inaugurate this partnership led by performance, two timepieces were created. These watches, based on the Twin Turbo Furious and the Epic X Chrono, were directly inspired by the unique design and spirit of Bugatti hypercars.

This year, Bugatti and Jacob & Co. are introducing new watches in the Twin Turbo Furious collection, as well as now the Bugatti Chiron, a completely new line.

Press Contact

Nicole AugerHead of Marketing and Communicationsnicole.auger@bugatti.com

Fuel consumption and emissions

  • Bolide: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

    • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g / km: NA; efficiency class: G

    • Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

    • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G

      • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.31 / medium phase 22.15 / high phase 17.89 / extra high phase 17.12 / combined 21.47; CO2 emissions combined, g/km: 486.72; efficiency class: G

      • Divo: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

      • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43,33 / medium phase 22,15 / high phase 17,99 / extra high phase 18,28 / combined 22,32; CO2 emissions combined, g/km: 505,61; efficiency class: G

        • W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

          Bugatti

          The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

          Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

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