Press release
2/6/2026

Bugatti Eyewear introduces Collection Four

Bugatti Eyewear introduces Collection Four

In Milan, a city where design is both created and lived in every walk of life, Bugatti Eyewear introduced Collection Four – the latest expression of its evolving design philosophy – during an exclusive, by-appointment-only preview set against the backdrop of the Milan Eyewear Show. The private presentation marked a moment of quiet confidence, where precision engineering and refined aesthetics converged in Bugatti’s inimitably elegant fashion.

Collection Four by Bugatti Eyewear was unveiled during an exclusive, by-appointment-only preview set against the backdrop of the Milan Eyewear Show.
Model 50 from the new Collection Four by Bugatti Eyewear, explores a sophisticated balance of structure and warmth through its titanium and acetate combination front.
Bugatti Eyewear Collection Four will be available at Bugatti.store, select authorized retailers and dealerships starting Spring of 2026.
Model 56 distills Bugatti Eyewear’s design philosophy to its purest form – an ultra-light, all-titanium round frame that showcases material precision, technical mastery and understated elegance.
Collection Four expands Bugatti Eyewear’s design vocabulary through seven new frame concepts.
Model 102 from the new Collection Four by Bugatti Eyewear, reinterprets the navigator silhouette through a refined interplay of acetate and titanium, balancing depth, contrast and modernity.
Model 111 from the new Collection Four by Bugatti Eyewear, crafted entirely in titanium, presents a bold yet elegant interpretation of the classic aviator style.
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The unveiling proceeded within the Bugatti Home Atelier by Luxury Living Group – an intimate and carefully curated environment dedicated to the brand’s wider lifestyle universe. Punctuated by an intimate cocktail event offering selected customers a private viewing of the collection, the Milan showcase proposed an immersive encounter with the fourth eyewear collection – one that builds seamlessly on the renewed design direction first revealed at SILMO Paris last September.

With Collection Four, Bugatti Eyewear enters a new chapter of its design journey. The collection introduces a restrained visual language defined by architectural balance, thoughtful proportions and an emphasis on material purity. Subtle logo expressions, precise surface treatments and hand-painted enamel detailing on the iconic Bugatti macaron are the fruits of an artisanal approach echoing the same meticulous craftsmanship that is woven into every Bugatti vehicle.

At the core of the collection lies a newly developed titanium construction, conceived to harmonize technical performance with understated elegance. Each frame has been carefully engineered to deliver both form and function, incorporating a lower bridge fit, a shallower frame curve, and interchangeable silicone and titanium nose pads for enhanced adaptability. Ultra-thin, flexible titanium temples complete the structure, resulting in eyewear that feels remarkably light while offering strength, durability and personalized comfort across a diverse range of face shapes.

Collection Four expands Bugatti Eyewear’s design vocabulary through seven new frame concepts; each guided by a philosophy of timelessness and quiet luxury, brought together in a symphony of beautiful detailing, tactile precision and a sense of effortless wearability.

Three all-new sunglass designs articulate the unique Collection Four vision through confident, contemporary forms shaped by precision and balance. Model 111 presents a bold yet elegant interpretation of the classic aviator, crafted entirely in titanium to achieve a sense of architectural purity combined with remarkable lightness. Complementing this statement piece, Models 101 and 102 introduce contemporary navigator silhouettes that combine acetate and titanium fronts, creating a refined interplay of materials that adds depth, contrast and a distinctly modern sensibility grounded in timeless proportions.

“With Collection Four, we continue to shape an unparalleled identity for Bugatti Eyewear; one defined by precision, longevity and quiet strength. Through our partnership with OBI, we are able to translate these values into products that resonate with a global audience, while remaining true to our brand’s DNA.”

Wiebke Ståhl

Managing Director of Bugatti International S.A.

A further, freshly updated set of pieces continues this dialogue between innovation and refinement. Model 50 explores a sophisticated balance of structure and warmth through its titanium and acetate combination front while Model 56 distills the collection’s design philosophy to its purest form – an ultra-light, all-titanium round frame that showcases material precision, technical mastery and understated elegance. Completing the range, Models 60 and 61 reinterpret ultra-thin acetate optical frames with newly developed titanium temples and adjustable titanium nose pads – enhancing comfort, adaptability and architectural finesse.

Presented within the Bugatti Home Atelier, the Milan preview underscored the brand’s close relationship with design, craftsmanship, and lifestyle – positioning Collection Four as a natural extension of the Bugatti universe, where engineering excellence and contemporary luxury exist in perfect balance.

Bugatti Eyewear Collection Four will be available at Bugatti.store, select authorized retailers and dealerships starting Spring of 2026.

For more information or special inquiry, please visit: bugattieyewear.com.

Fuel consumption and emissions

  • Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.

  • Centodieci: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g / km: NA; efficiency class: G

  • Chiron: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

  • Chiron Profilée: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Pur Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Sport: WLTP fuel consumption, l/100 km: low phase 44.6 / medium phase 24.8 / high phase 21.3 / extra high phase 21.6 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

    • Chiron Super Sport: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Chiron Super Sport 300+: WLTP fuel consumption, l/100 km: low phase 40.3 / medium phase 22.2 / high phase 17.9 / extra high phase 17.1 / combined 21.5; CO2 emissions combined, g/km: 487; efficiency class: G

    • Divo: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

    • La Voiture Noire: WLTP fuel consumption, l/100 km: low phase 43.3 / medium phase 22.2 / high phase 18.0 / extra high phase 18.3 / combined 22.3; CO2 emissions combined, g/km: 506; efficiency class: G

      • Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.

      • W16 Mistral: WLTP fuel consumption, l/100 km: low phase 40.7 / medium phase 21.9 / high phase 18.3 / extra high phase 17.6 / combined 21.8; CO2 emissions combined, g/km: 495; efficiency class: G

      Bugatti

      The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law.

      Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.

      © 2026 Bugatti Automobiles S.A.S.