‘If comparable, it is no longer Bugatti.’ That statement and mindset came direct from Ettore Bugatti and can be applied to Bugatti hyper sports cars and lifestyle products in equal measure. It is a vision that remains as true today as it ever has been, meticulously applied to every new and upcoming creation.

‘If comparable, it is no longer Bugatti.’ That statement and mindset came direct from Ettore Bugatti and can be applied to Bugatti hyper sports cars and lifestyle products in equal measure.

Bugatti Brand Lifestyle realizes further growth

The most extreme Bugatti ever created, the track-only Bolide, has been transformed into LEGO® Technic™ form, continuing a partnership between the LEGO Group and Bugatti that began with Chiron* in 2018.

The most extreme Bugatti ever created, the track-only Bolide, has been transformed into LEGO® Technic™ form, continuing a partnership between the LEGO Group and Bugatti that began with Chiron in 2018.

The New LEGO® Technic™ Bugatti Bolide

The magic of the Bugatti brand and the lifestyle that accompanies it now reaches more Bugatti fans than ever, following double-digit growth in the Bugatti Brand Lifestyle business in 2021. Brand partnerships with hidden champions and innovators have helped create a diverse brand universe of lifestyle products befitting Bugatti’s iconic automobiles.

The magic of the Bugatti brand and the lifestyle that accompanies it now reaches more Bugatti fans than ever, following double-digit growth in the Bugatti Brand Lifestyle business in 2021.

Bugatti Brand Lifestyle Business Records Third Year of Significant Growth

Brand Management expert Wiebke Ståhl turned the French luxury brand from Molsheim into a sought after global licensor.

To establish the Bugatti brand and products in the 21st century where both are today was not an easy task. When the Bugatti Veyron 16.4. hit the market in 2005, there had been reluctance about the product as well as the revival of the French luxury brand.

Bugatti International with an ambitious vision for the future

Exhibition opens with Bugatti Chiron and LEGO® Technic Bugatti Chiron.

Two unique cars face-to-face at the Autostadt

Testament that with LEGO Technic you can build for real, this non-glued, fully-functional and self-propelled LEGO Technic model can fit two passengers inside and accelerate to over 20km/h.

First Ever Life-Size and Drivable LEGO® Technic Bugatti Chiron is a Pioneering Piece of Engineering and Design

LEGO Group and Bugatti Automobiles S.A.S. have today revealed the new LEGO® Technic™ Bugatti Chiron. The 1:8 scale super car will be available from June 1.

LEGO System