The magic of the Bugatti brand and the lifestyle that accompanies it now reaches more Bugatti fans than ever, following double-digit growth in the Bugatti Brand Lifestyle business in 2021. Brand partnerships with hidden champions and innovators have helped create a diverse brand universe of lifestyle products befitting Bugatti’s iconic automobiles.

The magic of the Bugatti brand and the lifestyle that accompanies it now reaches more Bugatti fans than ever, following double-digit growth in the Bugatti Brand Lifestyle business in 2021.

Bugatti Brand Lifestyle Business Records Third Year of Significant Growth

The one-of-one 15-liter ‘La Bouteille Noire’ – handcrafted in partnership between Bugatti and Champagne Carbon and inspired by the one-off hyper sports car ‘La Voiture Noire’ – is acquired by a Bugatti customer.

‘La Bouteille Noire’ Joins the Collection of a Bugatti Customer

The latest toast in a partnership established in 2018: the reveal of the one of one 15-liter La Bouteille Noire with Champagne Carbon, presented in a hand-crafted carbon fiber case tied to the exclusive one-off hyper sports car ‘La Voiture Noire’.

In 2019, Bugatti revealed the ultimate incarnation of its no-compromises approach to the hyper sports car, with ‘La Voiture Noire’.

Bugatti and Champagne Carbon Reveal ‘La Bouteille Noire’

The first of a total of 30 exclusive pool tables crafted by Bugatti and IXO® is now ready to be shipped to its owner.

The Bugatti Lifestyle collection continues to expand with the addition of the Bugatti Pool Table that reflects the very highest of qualities resonant in the marque’s hyper sports cars crafted in Molsheim, France.

First Bugatti Pool Table ready for delivery

Carbon fiber finish, innovative self-levelling technology, made in limited numbers with the best quality materials – a new pool table by Bugatti that is true to the values of the luxury marque.

The ultimate Bugatti collection always begins with a hyper sports car parked in the garage of the high-performance connoisseur. But the dedication to Bugatti can expand beyond four-wheel products that come from the Atelier in Molsheim.

IXO® (Iconic Xtrem Objects)

Bugatti Brand Lifestyle Business Records Third Year of Significant Growth

‘La Bouteille Noire’ Joins the Collection of a Bugatti Customer

Bugatti and Champagne Carbon Reveal ‘La Bouteille Noire’

First Bugatti Pool Table ready for delivery

Bugatti reveals carbon fiber Pool Table engineered to Molsheim standards